The difference between successful companies and failures is usually their ability to adapt and improve their product offering until the get it right. But how do you know what is right? “Jobs to be done “ is a powerful tool to get things right.
Job’s to be done is a powerful method popularized from Clayton Christensen. This workshop will provide hands-on exercises to apply this theory to a growing business.
It will be a fun workshop. You’ll learn and experience a new way to grow your business. You will also learn how to remove some of the biggest risks of new product development and innovation.
When and where?
Who are the speakers?
Bryan Cassady has built 9 successful start-ups in 6 countries. Using this experience, he has taught courses in new product marketing at the KU Leuven, and Innovation at Solvay. He also led the local chapter of the Founder Institute program and was the lead mentor at the European Innovation Academy. He is currently working on a book called Cycles: “Introducing the ABCs method. The simplest, scientifically proven way to build your business.”
Jean Paul Gueneau de Mussy has 15 years of broad cross-border international experience across several industries (Processing, Chemicals, Electronics) growing and building businesses. His expertise is how to help technology companies grow. He is currently working on innovation and growth projects in Europe and South America.