Online advertising for dummies: Plan Measure Attribute – Workshop by Najad Jonas-Menouar

This workshop will show you how to build an online media strategy and reach your target audience within the Belgian online and social media landscape.

During this workshop, we will describe the different advertising channels and their buying models.

Najad will go through the basics and answer questions such as:

  • What are media planning and buying?
  • How to build a media plan on a given budget?
  • What are the available formats?
  • What is programmatic buying?
  • …and more!

When and Where?

Thursday 5th of October from 4PM to 6PM at Betacowork (ICAB Business & Technology Incubator). Room Plane 2.

Who is Najad Jonas-Menouar?

It is in agencies such as TBWA and McCann, that Najad developed her advertising career, followed by 10 years of online media adventures in digital agencies such as Emakina and Omnicom Media Group, where she was Head of the Digital Department.
Today, Najad created her own project to help companies navigate through the complexity & velocity of online media advertising. Working for companies such as Zenith, L’Oreal, Brussels Airport, Gicom, The House of Marketing,…She is also a blogger (najadjonas.sonemos.be), writing on the challenges of luxury & lifestyle brands in the digital era.

About Sara Magnabosco

I'm in charge of marketing, communication, community building and events @betacowork. After graduating in Management of Organization I moved to Brussels to join the Betacowork team. I'm passionate about travel, sport...and chocolate! I write about coworking @GamobuNews.

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