Storytelling to Deliver a Crystal Clear Message – Workshop by Martin Jugmans

Stories are about life and the life experience. Using stories, anecdotes and vignettes to clarify your message is a way to fast track a positive engagement with your audience. Great stories are successful because of the way in which they are told. Even though a story may be about an everyday occurrence, the manner in which the story is expressed gives it
power. Power to be convincing and make a lasting impression. Storytelling is a very useful method to communicate your message.

This event is part of a free coworking week organized at Betacowork Coworking Brussels form August the 7th to the 11th. More info and sign up here.

What to expect:

  • A practical workshop on how to improve your public speaking skills;
  • Insights on adding meaningful expression to a mundane story;
  • Practical storytelling exercises;
  • Get constructive feedback;
  • Get tips and advice on clear and concise communication.


  • 11:00: Meet and greet
  • 11:15: Opening introduction.
    What are the elements of a captivating story to
    deliver a message.
  • 11:25: Story forensics. Analysing an example story used
    in a speech by a world champion speaker.
  • 1:40: Exercise in basic story structure.
    Identifying the elements of your story.
    Bringing the elements together.
    Telling your story in small groups, test it out and
    get feedback.
  • 12:00: Break
  • 12:15: Refining your story.
    A few participants will be asked to deliver their
    final resulting story.
    Comments and feedback will be given on each
  • 12:50: Conclusion: What have we learned.
  • 13:00: Evaluation of workshop.

When and Where?

Thursday 10th of August at 11AM at Betacowork / ICAB Business & Technology Incubator (Room Azzar).

Who is Martin Jugmans?

Martin Jugmans creatively integrates the power of storytelling as a formidable tool for making an impact and leaving a lasting impression.
His unique approach, like a memorable fable, focuses on universal principles, lively interaction and innovative solutions. Martin has spoken at a TEDx event, given workshops on public
speaking at European Conferences, Universities in Leuven and Brussels and organised courses on storytelling. He co-founded the Artful Orators an advanced speaking club in Brussels. He has been complimented on, “Having charisma, being able to deliver captivating speeches and tell great stories.”

About Sara Magnabosco

I'm in charge of marketing, communication, community building and events @betacowork. After graduating in Management of Organization in Italy I moved to Brussels to join the Betacowork team. I'm passionate about travel, coworking...and tea! I write about coworking @GamobuNews.

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