{"id":25320,"date":"2016-12-30T11:38:41","date_gmt":"2016-12-30T10:38:41","guid":{"rendered":"http:\/\/www.betacowork.com\/fr\/?p=25320"},"modified":"2016-12-30T11:38:41","modified_gmt":"2016-12-30T10:38:41","slug":"comment-creer-un-business-compte-instagram","status":"publish","type":"post","link":"https:\/\/www.betacowork.com\/fr\/comment-creer-un-business-compte-instagram\/","title":{"rendered":"Comment Cr\u00e9er Un Business Compte Instagram"},"content":{"rendered":"<p>Si vous n&rsquo;\u00e9tiez pas pr\u00e9sent (shame on you!) \u00e0 l&rsquo;atelier donn\u00e9 par El\u00e9onore Degand \u00e0 la fin de son stage au Betacowork, en voici un bref r\u00e9sum\u00e9.<\/p>\n<h2>Comment cr\u00e9er son business compte Instagram ?<\/h2>\n<h3>Avant le lancement du compte :<\/h3>\n<ul>\n<li>Trouver un bon nom Instagram (\u00e9viter les chiffres) : consultez ce site\u00a0pour trouver un nom de compte <a href=\"http:\/\/spinxo.com\/instagram-names\" target=\"_blank\">Spinxo<\/a>\u00a0;<\/li>\n<li>Il faut avoir en stock un minimum de 6 photos \u00e0 poster et ainsi \u00e9viter une page instagram trop vide pour d\u00e9marrage, cela ne donnera pas envie aux gens de le suivre ;<\/li>\n<li>Pour pr\u00e9parer cela, on peut s&rsquo;aider de l&rsquo;application <a href=\"http:\/\/unum.la\/\" target=\"_blank\">UNUM<\/a>.<\/li>\n<\/ul>\n<h3>Le premier post :<\/h3>\n<p>Grace a la visualisation au pr\u00e9alable du feed, le premier poste peux\u00a0<span class=\"gt-card-ttl-txt\">\u00eatre<\/span>\u00a0un jeux d\u2019enfant.<\/p>\n<ul>\n<li class=\"gt-cd-c\">Il doit repr\u00e9senter directement l\u2019esprit de l\u2019Instagram et donner envie aux gens d\u2019en voir plus ;<\/li>\n<li class=\"gt-cd-c\">Il est pr\u00e9f\u00e9rable de poster directement trois photos pour combler et ne pas faire un instagram trop vide ;<\/li>\n<li class=\"gt-cd-c\">Le profil doit\u00a0<span class=\"gt-card-ttl-txt\">\u00eatre\u00a0<\/span>public sinon les hashtag n&rsquo;ont aucun int\u00e9r\u00eat.<\/li>\n<li class=\"gt-cd-c\">Utiliser la g\u00e9olocalisation.<\/li>\n<li class=\"gt-cd-c\">La technique du # pour un max de like ;<\/li>\n<li class=\"gt-cd-c\"><span style=\"line-height: 1.5;\">Etant un nouveau compte, n&rsquo;h\u00e9sitez pas\u00a0\u00e0 mettre le maximum possible de hashtag.<\/span><\/li>\n<li class=\"gt-cd-c\">D\u00e9couvrez les100 meilleurs hashtags de <a href=\"https:\/\/websta.me\/hot\" target=\"_blank\">Websta<\/a>\u00a0;<\/li>\n<li class=\"gt-cd-c\">Petite astuce : laisser pendant une heure la liste des # les plus populaires, ramass\u00e9 des likes et ensuite les supprimer et y d\u00e9poser des # plus pertinents.<\/li>\n<\/ul>\n<h3>Contenu de l&rsquo;Instagram :<\/h3>\n<ul>\n<li>Il faut \u00eatre r\u00e9gulier dans ses posts (un tout les deux jours voir tout les deux jours) ;<\/li>\n<li>Poster une photo \u00e0 l&rsquo;heure ad\u00e9quate et pour se faire utiliser l&rsquo;application <a href=\"https:\/\/websta.me\/n\/statigram_com\" target=\"_blank\">Statigram<\/a>.<\/li>\n<\/ul>\n<p><strong>Avoir un feed homog\u00e8ne<\/strong>\u00a0:<\/p>\n<ul>\n<li>Homog\u00e9n\u00e9it\u00e9 dans le compte c&rsquo;est ce qui donnera le plus envie aux gens de suivre vos photos ;<\/li>\n<li>Utiliser le\u00a0m\u00eame filtre pour tout.<\/li>\n<li>Penser aussi \u00e0 faire des rappels de couleur ;\u00a0ex : je post une photo avec du rouge, trois photos plus tard je remets une photo avec une touche de rouge ;<\/li>\n<li>Eviter les filtres Instagram ;\u00a0Application pour jolis filtres : <a href=\"https:\/\/vsco.co\/store\/app\" target=\"_blank\">VSCO Application<\/a><\/li>\n<\/ul>\n<h3>Booster sa visibilit\u00e9 :<\/h3>\n<ul>\n<li>Utiliser les influencers :\u00a0Instagram a un impact d&rsquo;engagement 60 fois plus fort que Facebook.<br \/>\nChoisir un profil fort suivit et soutenu par la communaut\u00e9 permet de faire de la publicit\u00e9 subtil.<\/li>\n<li>Organiser des concours :\u00a0Demander \u00e0 suivre, commenter le post, reposter le produit : \u00e7a augmente la visibilit\u00e9 du compte.<\/li>\n<li>Forcer l&rsquo;interaction :\u00a0Poser des questions en l\u00e9gende etc..<\/li>\n<li>Promotion crois\u00e9 :\u00a0Quand on publie sur Instagram on peut aussi choisir l&rsquo;option de publier sur divers r\u00e9seaux \u00ab\u00a0via l&rsquo;instagram\u00a0\u00bb. En faisant cela, on s&rsquo;expose de mani\u00e8re plus fine ;<\/li>\n<li>Like for Like :\u00a0La meilleur technique pour \u00eatre\u00a0vu : c&rsquo;est de titiller le plus de comptes possible.<\/li>\n<\/ul>\n<h3>En r\u00e9sum\u00e9; un bon compte Instagram<br \/>\n&#8211; R\u00e9gularit\u00e9<br \/>\n&#8211; Homog\u00e9n\u00e9it\u00e9<br \/>\n&#8211; #Like for Like<\/h3>\n<p>Mais mon petit doigt me dit que suivre le compte <a href=\"https:\/\/www.instagram.com\/betacoworkcoworking\/\" target=\"_blank\">Instagram\u00a0du Betacowork<\/a>, peut-\u00eatre d\u00e9j\u00e0 la route vers le succ\u00e8s.<br \/>\n<a href=\"http:\/\/&lt;iframe%20id=&quot;iframe_container&quot;%20frameborder=&quot;0&quot;%20webkitallowfullscreen=&quot;&quot;%20mozallowfullscreen=&quot;&quot;%20allowfullscreen=&quot;&quot;%20width=&quot;550&quot;%20height=&quot;400&quot;%20src=&quot;https:\/\/prezi.com\/embed\/lkadnbs-i8wd\/?bgcolor=ffffff&amp;amp;lock_to_path=0&amp;amp;autoplay=0&amp;amp;autohide_ctrls=0&amp;amp;landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI5eXAzYURjV2tldittRkx2UVZCc1NDMExRPT0&amp;amp;landing_sign=PoYfuz3-JrL87LqOdV5JA0j3Ukl_LhSQ-K7S6AXLwQc&quot;&gt;&lt;\/iframe&gt;\" target=\"_blank\">Voici le Prezi<\/a> de pr\u00e9sentation \ud83d\ude42<br \/>\n<iframe id=\"iframe_container\" src=\"https:\/\/prezi.com\/embed\/lkadnbs-i8wd\/?bgcolor=ffffff&amp;lock_to_path=0&amp;autoplay=0&amp;autohide_ctrls=0&amp;landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI5eXAzYURjV2tldittRkx2UVZCc1NDMExRPT0&amp;landing_sign=PoYfuz3-JrL87LqOdV5JA0j3Ukl_LhSQ-K7S6AXLwQc\" width=\"550\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous n&rsquo;\u00e9tiez pas pr\u00e9sent (shame on you!) \u00e0 l&rsquo;atelier  [&#8230;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-25320","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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