{"id":3272,"date":"2014-03-24T12:01:28","date_gmt":"2014-03-24T11:01:28","guid":{"rendered":"http:\/\/www.betacowork.com\/?p=3272"},"modified":"2014-03-24T12:01:28","modified_gmt":"2014-03-24T11:01:28","slug":"independants-ameliorez-visibilite","status":"publish","type":"post","link":"https:\/\/www.betacowork.com\/fr\/independants-ameliorez-visibilite\/","title":{"rendered":"Ind\u00e9pendants : am\u00e9liorez votre visibilit\u00e9 sans investir d'argent !"},"content":{"rendered":"

Bonjour \u00e0 vous, les coworkers <\/strong>!
\nVous poss\u00e9dez un site web et souhaitez am\u00e9liorer sa visibilit\u00e9 tout en \u00e9vitant d’investir des sommes astronomiques dans des agences sp\u00e9cialis\u00e9es ?
\nLa solution pour vous porte un nom, le r\u00e9f\u00e9rencement naturel<\/em>.
\nIl s’agit tout simplement du m\u00e9canisme qui permet aux moteurs de recherche de trier les r\u00e9sultats obtenus sur base d’une requ\u00eate (qui est compos\u00e9e d’un ou plusieurs mots).
\nPlusieurs centaines de milliers de requ\u00eates sont effectu\u00e9es chaque seconde, il est donc important de tout mettre en oeuvre pour que votre site arrive dans les premiers r\u00e9sultats de recherche.
\nCe petit guide, principalement ax\u00e9 sur l’aspect diffusion de votre contenu, vous aidera dans le monde du r\u00e9f\u00e9rencement naturel<\/em> :
\n

\"Visibilit\u00e9\"<\/center><\/p>\n
    \n
  1. Concentrez-vous sur la cr\u00e9ation de contenu de qualit\u00e9 original<\/strong>. Un contenu de qualit\u00e9 sera partag\u00e9 et diffus\u00e9 par vos lecteurs, ce qui impactera positivement le trafic sur votre site.<\/li>\n
  2. Ajoutez des boutons de partage<\/strong> pour les diff\u00e9rents r\u00e9seaux sociaux (Twitter<\/strong><\/a>, Facebook<\/strong><\/a>, etc.). Rendez facile la vie de vos lecteurs, s’ils souhaitent partager vos articles, ils doivent pouvoir le faire de la plus simple des fa\u00e7ons possibles.<\/li>\n
  3. Soyez pr\u00e9sent et actif sur les r\u00e9seaux sociaux, et r\u00e9pondez de la mani\u00e8re la plus rapide aux diverses questions ou critiques.<\/li>\n
  4. Tirez avantage des sites destin\u00e9s \u00e0 la diffusion des communiqu\u00e9s de presse, mais n’en abusez pas si vous n’avez rien d’important \u00e0 communiquer.<\/li>\n
  5. Utilisez le SEO<\/strong> (r\u00e9f\u00e9rencement naturel) de fa\u00e7on responsable<\/strong> ! N’optimisez pas votre site pour les moteurs de recherches, mais pour l’utilisateur<\/strong>, c’est-\u00e0-dire vos potentiels clients. Votre site doit para\u00eetre le plus naturel possible.<\/li>\n
  6. Passez du temps sur le blog<\/strong><\/a> de votre site, tentez de construire une relation avec vos lecteurs, ce qui les poussera a revenir r\u00e9guli\u00e8rement afin de voir si de nouveaux articles ont \u00e9t\u00e9 publi\u00e9s.<\/li>\n
  7. Diffusez vos pr\u00e9sentations sur des sites comme Slideshare<\/a> afin de toucher un nouveau public.<\/li>\n
  8. Cr\u00e9ez ou am\u00e9liorez votre newsletter : une newsletter attractive gr\u00e2ce \u00e0 de belles illustrations sera plus facilement suivie et partag\u00e9e par vos clients.<\/li>\n
  9. Cr\u00e9ez de belles infographies, les images attirent bien souvent plus que du texte et sont plus facilement partag\u00e9es, id\u00e9al pour une campagne marketing.<\/li>\n
  10. Lancez votre cha\u00eene YouTube<\/strong><\/a>. YouTube \u00e9tant un des principaux moteurs de recherche, profitez en pour vous exposer \u00e0 une nouvelle audience.<\/li>\n
  11. Demandez \u00e0 vos visiteurs de partager vos articles<\/strong>, c’est une moyen rapide et efficace d’attirer de nouveaux visiteurs.<\/li>\n
  12. Contactez des blogs influents dans votre secteur d’activit\u00e9 afin d’\u00e9crire un article qui appara\u00eetra chez eux, c’est une fa\u00e7on efficace de construire votre r\u00e9seau d’influence.<\/li>\n
  13. Soyez au courant des changements au niveau des r\u00e9seaux sociaux, \u00eatre pr\u00e9sent avant vos concurrents sur un r\u00e9seau social prometteur pourrait-\u00eatre un avantage d\u00e9cisif.<\/li>\n
  14. R\u00e9duisez au minimum les erreurs sur votre site (404, url \u00ab\u00a0non-propres\u00a0\u00bb, etc.). Ces types d’erreurs peuvent impacter significativement la qualit\u00e9 de l’indexation de votre site par les moteurs de recherche.<\/li>\n
  15. Participez aux d\u00e9bats sur d’autres sites, laisser des commentaires int\u00e9ressants et constructifs<\/strong> peut facilement amener \u00e0 s’int\u00e9resser \u00e0 vous et donc \u00e0 votre entreprise.<\/li>\n<\/ol>\n

    N’oubliez pas aussi qu’un bon moyen d’attirer l’attention sur vous, est tout simplement le bouche \u00e0 oreille entre vous, les membres<\/strong><\/a> du Betacowork Coworking Bruxelles<\/strong><\/a> !
    \n

    \"panorama<\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

    Bonjour \u00e0 vous, les coworkers ! Vous poss\u00e9dez un site […]<\/p>\n","protected":false},"author":47,"featured_media":3289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nInd\u00e9pendants : am\u00e9liorez votre visibilit\u00e9 sans investir d'argent ! - Betacowork<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betacowork.com\/fr\/independants-ameliorez-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ind\u00e9pendants : am\u00e9liorez votre visibilit\u00e9 sans investir d'argent ! - Betacowork\" \/>\n<meta property=\"og:description\" content=\"Bonjour \u00e0 vous, les coworkers ! 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