Ash Maurya is coming to Europe to launch his new initiative to create a lot more lean startups outside of Sillicon Valley: Bootstart. And the good news is that he will be launching it in Brussels at Betacowork with a workshop for lean startup mentors. If you don’t know Ash you should, he’s the practical part of the holly trinity of Lean Startup, together with Eric Ries and Steve Blank. His book Running Lean is a must if you want to develop your project as a lean startup.


Why do this workshop?

I can’t explain it better than Ash:

Most new products fail. Not because entrepreneurs fail to build what we set out to build, but because they waste needless time, money, and effort building the wrong product. The entrepreneur’s unbridled and singular passion for their solution is the top contributor to this failure which causes them to focus on the wrong actions.
In this 2-day hands-on workshop, you’ll learn a systematic methodology, developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques on hundreds of products, that will show you exactly how to get entrepreneurs to focus on the right actions for building the right product.

Who should attend?

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course
    Mentors at incubators and accelerators who want to raise the quality of entrepreneurs that enter and leave their programs
    Consultants who want to drive greater business results for their clients in their new and/or existing products.

[Tweet “You should attend the lean workshop by @ashmaurya in Brussels. Here’s why”]


DAY 1 – Business Model Design Patterns

The first day is themed around business model design patterns. The day starts with a general overview of the methodology and then outlines the top pitfalls that trip entrepreneurs and innovators and how to avoid them. By the end of the first day, you’ll learn how to get entrepreneurs to deconstruct any idea into a set of five archetype business models using the 1-page Lean Canvas. You’ll be able to show them how to then effectively define and communicate their business model to internal and external stakeholders.
9:00 – 10:00
The Innovation Challenge. Understand why building new products is hard.
What is traction and why it matters above everything else
10:00 – 10:30
The One Metric: How to Achieve Right Action, Right Time.
What is traction and how can you universally measure it?
How to apply these core principles to any kind of product
[Coffee Break]
11:00 – 12:30
Business Model Design Patterns. Deconstruct any idea into five archetype business model types
Understand the top 3 universal risks all products face
[Catered Lunch]
13:30 – 15:00
Hands-on Practice: The True Job the Mentor
Design and model multiple business models
Learn how to ask the right questions
[Coffee Break]
15:30 – 17:00
Pitching The Business Model
How to effectively share a business model with team members, advisors, and investors.
How to pitch a business model for learning.

DAY 2 – Business Model Validation Patterns

The second day is themed around business model validation patterns. This is where you’ll learn the systems and processes needed to stress test any business model. By the end of the day, you’ll learn how to break a big vision into a set of testable strategies and experiments that maximize for breakthrough learning.
9:00 – 10:00
The Innovator Pitfall
How to get innovators to focus on the right actions in their business that stand to drive the biggest business results.
10:00 – 11:00
The Power of a Good Strategy
What is strategy?
How to describe and communicate them.
[Coffee Break]
11:30 – 12:30
The Art of the Scientist
Learn how to craft effective experiments that maximize for speed, learning, and focus.
Track and communicate your progress using the Lean Stack innovation accounting tool.
[Catered Lunch]
13:30 – 15:00
The 10X Innovation Strategy
Introduction to constraints thinking.
Learn how to prioritize and break constraints using a 10X innovation strategy.
[Coffee Break]
15:30 – 17:00
Building Features People Want
Overview of the BOOTSTART curriculum.
How to apply everything you’ve learned today

When and where

This workshop is run over 2 full days of lectures, interactive Q&A, and hands-on practice at Betacowork Coworking Brussels, on July 14 and 15.

Why is Ash worth it

ash-mauryaI (Ramon) have known Ash for years now. I started following his blogposts about how to implement lean startup, downloaded his book as it was being edited and perfected,  and then jumped on the opportunity to invite him to Brussels to one of the hackathons that Leo Exter and I organized. He’s got a bright and pragmatic mind that has helped a lot of entrepreneurs, including some betacoworkers which have completely changed their way of doing business for the better after attending one of his workshop. He likes to say that practice trumps theory and I completely agree with him. And if you use his advice your practice will be easier and more successful. Whenever I’ve asked his advice he has always provided insightful and actionable feedback. He’s the real deal.
[Tweet “Why @ashmaurya is worth it: he’s the real deal”]

Yes, I want to learn how to help startups on their path to success


Can’t make it or there’s something troubling you? Contact us so the we can look for a solution together.

By |2015-06-16T14:39:03+02:00June 16th, 2015|Entrepreneurship, Events, Technology, Training & courses|0 Comments