Stories are about life and the life experience. Using stories, anecdotes and vignettes to clarify your message is a way to fast track a positive engagement with your audience. Great stories are successful because of the way in which they are told. Even though a story may be about an everyday occurrence, the manner in which the story is expressed gives it
power. Power to be convincing and make a lasting impression. Storytelling is a very useful method to communicate your message.
This event is part of a free coworking week organized at Betacowork Coworking Brussels form August the 7th to the 11th. More info and sign up here.

What to expect:

  • A practical workshop on how to improve your public speaking skills;
  • Insights on adding meaningful expression to a mundane story;
  • Practical storytelling exercises;
  • Get constructive feedback;
  • Get tips and advice on clear and concise communication.


  • 11:00: Meet and greet
  • 11:15: Opening introduction.
    What are the elements of a captivating story to
    deliver a message.
  • 11:25: Story forensics. Analysing an example story used
    in a speech by a world champion speaker.
  • 1:40: Exercise in basic story structure.
    Identifying the elements of your story.
    Bringing the elements together.
    Telling your story in small groups, test it out and
    get feedback.
  • 12:00: Break
  • 12:15: Refining your story.
    A few participants will be asked to deliver their
    final resulting story.
    Comments and feedback will be given on each
  • 12:50: Conclusion: What have we learned.
  • 13:00: Evaluation of workshop.

When and Where?
Thursday 10th of August at 11AM at Betacowork / ICAB Business & Technology Incubator (Room Azzar).

Who is Martin Jugmans?

Martin Jugmans creatively integrates the power of storytelling as a formidable tool for making an impact and leaving a lasting impression.
His unique approach, like a memorable fable, focuses on universal principles, lively interaction and innovative solutions. Martin has spoken at a TEDx event, given workshops on public
speaking at European Conferences, Universities in Leuven and Brussels and organised courses on storytelling. He co-founded the Artful Orators an advanced speaking club in Brussels. He has been complimented on, “Having charisma, being able to deliver captivating speeches and tell great stories.”